Category Archives: soft skills

Masterclass: The role of language in business

Language plays a complex and increasingly prominent role in business – but people often remain ignorant of its prominence. There might be two reasons for this ignorance. The first is that generally people assume that language is an invisible medium that has no active role in work or in the life of an organization. The second is that people undervalue the role of effective communication skills.

Pink socksA trainer colleague of mine often uses a pink and fluffy pair of socks as a visual metaphor to describe her clients’ approach to communication: something that can make people’s life more comfortable, but in essence it is unnecessary – and perhaps something that only women would own or use. The reality about the role and importance of communication in business cannot be further from this perception. In actual fact, communication is  one of the most prominent tools of completing work.

This is supported by facts, too: research reveals that soft skills, such as communication, teamwork and time management, are worth £88bn to the UK economy (and forecast to increase to £109bn in the next five years). Communication, in particular, has now become an ‘in-demand’ skill. It is essential not only for the effective functioning within a company, but for the organization’s success in today’s competitive markets.

In March I will give a  masterclass in which I will talk about the role language and communication play in business success. Through practical tasks and case studies I will expose why language and communication skills are the most important skills to possess today.

Interested? Sign up here:


Aston Aspires

Associate Lecturer: Preparing for Integrated Studies

Associate Lecturer: Preparing for Integrated Studies

Tammy Ball talks about her experiences at the Aston Aspires week.

“Last week was Reading Week at the university. Students are encouraged to use the week to their advantage by revising, reviewing, researching and……well, reading. The university also made available a range of sessions, workshops, webinars and other activities designed to “enhance your personal and professional development to give you a head start in the job market as well as your academic work”. This week was labeled Aston Aspires.

For Aston Aspires, I was asked to conduct three different sessions designed to provide real world examples from my business background and my experience as an employee, management consultant and professional life coach.

By the end of the week, I had conducted a total of six sessions and enjoyed the engagement and participation immensely!  The students who chose to attend were attentive, participative and actively seeking to learn about motivation, confidence and the type of communication skills employers really want from prospective employees.

I learned and observed many things during the six workshop sessions.
The participants were craving this type of soft skills content. How do I know? They told me and openly expressed a desire for more.  Another thing I found very intriguing was the number of students who stayed after for quick coaching sessions.

Overall the energy was positive and the content was very well received. I applaud the individuals and groups involved in the creation and design of Aston Aspires week. I have no idea how its success level will be determined or measured, but if asked my opinion, I will rate it highly and recommend this sort of offering continue.”